New Media

What is New Media?

"New Media" refers to the utilization of new and emerging technologies to reach your customers or viewers in a highly cost-effective and direct manner. A common factor amongst the various technologies that constitute "new media" is a high degree of user interactivity. Such interaction with the end-user allows for real-time customization of the end user's experience based on their input.

Click on the tabs above or read the summaries below to learn more about the specific technologies that Wheatland OmniMedia has put to use for its clients and how these same solutions can help take your company or organization to the next level of interactive multi-media marketing.

Web Video

Streaming Video / Video-On-Demand / Internet Television

The world of video on the web is constantly evolving. Streaming video allows produced video content to be played from any web page. Video On Demand allows you to select which produced video you want to see. Internet Television streams live television and video on any web page. Video Podcasts are another example of Web Video that is downloaded to an iPod or other mobile device like a cell phone.

You can see examples of these and more by clicking the Web Video link above.

RSS Feeds

RSS Feeds are a useful tool for supplying an end-user with frequently updated, up-to-the minute content over the web.

Properly used, an RSS feed can be an effective Pull Marketing Tool for your company's website. After seeing a preview of the content available on your site, a user will click through to read more.

Alternatively, if your website is in need of additional content, placing relevant RSS feeds on your website is a cost effective way of bulking up the "stickiness" of your site.

RSS feeds are also used to manage audio and video podcasts. We have listed a few here to try out and see how they work. Remember that you do not need an iPod to view these. You can view them directly in iTunes on your PC or on one of many Personal Video Players such as Zune, iRiver, or Archos.

Digital Signage and Interactive Kiosks

Digital signage and interactive kiosks have been dubbed, the new way for retailers to communicate with their customers.

It is a no brainer - spend money on monthly printing, installing, wear and tear, or just invest the initial money needed to start with digital signage or kiosks and never again throw your money on these unnecessary expenses!

Better than all, it looks better, delivers interactive live content, and provides a way for expanding to other directions. Make more money by promoting your highest margin products, and pointing out the location where they can get it - NOW! Interlace relevant content to your products, or market, influencing on the purchasing decision now, when the product is few feet away.

Buy 1 get 2.. 20%, 30% 40% off all all red tag items.. Free financing.. 5% taken off on all items at register. etc.. You do not have to decide what's more important, you can schedule different ads to display in every monitor or kiosk.

Enhanced CD and DVD Discs

Enhanced CDs and DVDs work just like regular CDs and DVDs when played in a CD or DVD player. But when placed in a PC these disks become interactive multi-media products that create a captive and immersive environment for your clients, customers and prospects.

Combined with the award winning Wheatland Interactive Multi-Media Experience system, your viewers will be completely immersed with access to your website, email, call center, and other other media or system you want them to see and use.